Brands
Updated August 24, 2026
A brand is a named group of locations plus a visual appearance preset. Grouping locations lets you scope channels, survey templates, coupon templates and campaigns to one part of your estate. It also lets you give a team access to every location under a brand in one move. The appearance preset is what customers see on the public pages Pluspoint generates for those locations.
Before you start
- Requires Account Settings = Full on one of your teams, or being the account owner. The requirement is enforced on the tab, on creating and editing, on deleting and on uploading a logo.
- A brand needs at least one location, and a location can belong to only one brand — so you need a location that is not already assigned.
- Have your logo ready as a JPG or PNG under 500 KB.
Where to find it
Select Settings in the left sidebar, then the Brands tab. Direct link: https://app.pluspoint.io/account-settings/brands.
What a brand does
- Groups locations. Every location in a brand is a peer of every other; there is no lead location and no hierarchy.
- Scopes other features. Channels, survey templates, coupon templates and campaigns can be assigned to a brand, and teams can be scoped to one or more brands. See Teams.
- Supplies the look of your public pages. Its appearance preset drives microsites, survey pages, coupon pages, the unsubscribe page and the live-chat widget header.
Note Brands do not share profile data between their locations. Connecting a Google or social profile to one location in a brand does not connect it to the others. Profile and channel sharing is always explicit, and set per location.
Create a brand
- Select Create new brand.
- On the Settings sub-tab, type the brand Title.
- Decide whether to turn on Automatically assign brand to new locations.
- Pick the first Location, and add more location rows if needed.
- Switch to the Appearance sub-tab and set the background, font, buttons and logo.
- Save the brand.
| Control | Rules |
|---|---|
| Title | Required |
| Automatically assign brand to new locations | Only one brand per account can hold this. A brand created while no default exists gets it switched on |
| Location rows | At least one required. The picker only lists locations that are not already in another brand |
Set the appearance
Set the background style and colour, the font and its colour, and the button style and colours — all colour fields take HEX values. Upload the logo as a JPG or PNG between 10 KB and 500 KB; it is cropped square.
Where the appearance shows up
Pluspoint applies the background, font, button and logo settings to every public page it generates for the brand’s locations:
- Microsites
- Survey pages — the rating, positive, negative and question screens
- Coupon pages
- The unsubscribe page
- The live chat widget header
Edit a brand
Click the row. Edit brand opens on the same two sub-tabs.
Removing a location from a brand fails if it is the only one left: This is the brand’s only location. Assign another location to the brand first. Add the replacement location first, then remove the old one.
Delete a brand
Select the delete icon on the row and confirm. Deletion is refused while anything still depends on the brand:
| Blocker | What you see | What to do |
|---|---|---|
| Survey templates linked to the brand | Cannot delete. This brand is linked to existing survey templates | Reassign or delete those survey templates |
| Coupon templates that are not archived | A generic Couldn’t delete | Archive or delete the brand’s coupon templates |
| Brand-level coupons still in date and unredeemed | A generic Couldn’t delete | Wait for them to expire, or remove them |
| Channels assigned to the brand | Cannot delete. This brand is currently assigned to active channels | Reassign those channels to another brand, or delete them |
Troubleshooting
| Symptom | Cause | Fix |
|---|---|---|
| The Brands tab is missing | You do not have Account Settings = Full | Ask the account owner or an admin to make the change |
| A location you want is not in the picker | It already belongs to another brand | Open the other brand and remove it there first, then add it here |
| Automatically assign brand to new locations is disabled | Another brand is already the default | Turn the toggle off on the other brand, then set it here |
| Saving fails with a generic Couldn’t create | Two brands are competing for the default flag, or a chosen location is already in another brand | Clear the default flag elsewhere, and re-check the location rows |
| The logo will not upload | The file is over 500 KB, under 10 KB, or not a JPG or PNG | Re-export the logo inside those limits |