Pluspoint Blog

Stuck between two dessert shops offering the same creamy cheesecake? One has a glowing 4.8 online rating while the other sits at 3.5. Which one would you choose? Dive deep into the intricate web of online reputation and discover how it's silently shaping the success trajectory of local businesses.

In today's world, if Shakespeare were to revisit his lines, he might transform his iconic "To be or not to be" into, "To review or not to review, that is the question." In our digital epoch, online reviews have become the cyber counterpart of traditional word-of-mouth recommendations.

For almost two decades, SushiCafé Group has been a formidable presence in the restaurant industry, captivating taste buds with their exceptional "world cuisine" offerings. As a dynamic chain of restaurants specializing in Japanese, Asian, and Italian dishes, SushiCafé Group has expanded to twelve re

"They say with age comes wisdom, but does the same hold true for online reviews?" In today's rapidly evolving digital age, businesses that truly succeed understand their buyer personas inside out. These personas aren't just vague constructs; they're amalgamations of preferences, habits, and most int

Amplifying the digital symphony of customers, reviews have become the pulse of modern marketing. Dive in to discover how they nourish the very roots of businesses, shaping success in our evolving online landscape.Modern companies, from the garage startups to the towering giants, businesses of today

Você já se perguntou por que tantos negócios no Brasil dão tanta atenção ao Google? A resposta é simples e está nos números. O Brasil é o segundo país que mais gera tráfego nas buscas do Google e, pasme, 96% dos brasileiros fazem uma pesquisa antes de ligar ou visitar um estabelecimento.Desde o "bot

Ever wonder why some businesses seem to skyrocket online while others float in the abyss of Google’s third, fourth, or, dare we say it, fifth page? It might be due to a secret weapon called Google My Business Optimisation.In this blog post, we’re going to dive into the nitty-gritty details of Google

Papel Craft was created in 1994 with the idea of developing differentiated and exclusive products, adding innovation and quality. With 28 years in the market, it has become a reference in the stationery segment, creating a new concept: a paper boutique with design objects. The project "Papel Craft C

As we navigate our world, brimming with questions and doubts, Google's application of Artificial Intelligence (AI) is tirelessly rewriting the rules of Search Engine Optimisation (SEO). Google's AI, in its relentless pursuit of refinement, employs machine learning to decipher the context and intent

Bogdan Auto is a car dealership group with 10+ locations in Eastern Europe. It is a licensed dealer of Hyundai, Subaru, Haval, Great Wall and other brands. Because of intense competition between other dealers and brands, car dealerships usually do not make much money selling cars. Instead, they rely

Every year the retail industry grows by 3-4%, but offline retailers gain less and less because of the fierce competition from e-commerce, especially giants like Amazon. Our client was a big name in offline retail (152 locations, 4500 employees) but faced big problems due to increased competition fro

Reputation management is critical for clinics. Health is the most crucial thing in our life, and customers would not even consider a clinic with a low rating. And guess what? Most people have a bad mood when they feel unwell and have to visit a clinic. That's why the risk of getting a negative revie

Perhaps you are wondering if you can buy reviews on Google, Facebook, and Yelp if you don't have many. You can certainly do so, but it will more likely harm than help your business in the long run.Throughout this article, we'll explain why it's a bad idea to buy online reviews and what it means

Research indicates that 84% of people rely on online reviews at least as much as a personal recommendation from a friend. Having said that, it is incredibly important for you to make sure that every negative review is properly handled.

Online reviews shape the perception of your business among customers and are a key influence on their buying decisions. This tutorial offers advice on how local businesses can avoid fake reviews by making sure the reviews they receive are as accurate as possible.

Reviews are a vital part of the modern buying decision making process. Bill Gates once said, "If your company is not on the internet, it doesn't exist". The modern interpretation of this phrase is such: if your local business doesn't have reviews, it doesn't exist. If you think otherwise, consider t

One roadside hotel installed a 6-meters high diplodocus (a dinosaur) to attract passing drivers. We admit that it's quite an unusual way to advertise, but not all types of local businesses need to apply such radical marketing to get customers.