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Campaigns for local businesses and franchises

Bring customers back to every location by SMS, WhatsApp or email

Run customer retention for the whole chain from one place. Win back regulars who stop coming with an automatic offer, and see who came back.

Get started free Book a demo

Trusted by hundreds of local brands

Common retention problems often cost you regulars at every location

A regular rarely tells you why they stopped coming. Many forget you between visits, skip your newsletter or ignore an offer written for everyone. Then they go to another business.

  • Regulars get busy and forget about you

    One skipped month becomes four, and nothing reminds them of you. The next visit happens elsewhere.

  • Customers scroll past your newsletter

    It sits unopened among dozens of other promotions, so your offer never reaches them.

  • Everyone gets the same offer, so few act on it

    A first-timer, a regular and an unhappy customer get the same 10% off. It fits none of them.

Reach customers on the channel they read with SMS, WhatsApp and email

Connect your SMS number, WhatsApp Business account and mailbox once. You pay only for the channels you use, at your provider’s rate, with no message bundles to buy.

Nadiia P. Head of Marketing G2 Review on G2
The survey we send after onboarding is where a lot of this starts. Answers come back, we segment on them, and the follow-up campaign goes to the right people rather than the whole list. That loop used to live in two tools and a spreadsheet.

Stay in touch with customers between visits using Pluspoint SMS, WhatsApp and email marketing

Pluspoint is SMS, WhatsApp and email marketing software for businesses with many locations. Each campaign reaches customers from their own branch.

  1. Win back regulars automatically when they stop coming

    Choose how long a regular usually stays away. Pluspoint waits that long after their last visit, then sends an offer from their branch. Every new visit restarts the clock.

    Win-back

    Set up a win-back

  2. Turn first-time customers into regulars with automated campaigns

    A customer’s first purchase starts it, and a short survey goes out. A positive answer brings a coupon for the next visit. A negative one brings an apology and a chance to talk.

    Automations

    Build your first automation

  3. Send each location’s customers an offer from their own branch

    Pick every location or only the ones that need a lift. Each customer then gets their own branch’s name, address and phone, so they come to the right place.

    Location campaigns

    Write your first campaign

  4. Build a template once, and every location reuses it on brand

    Design emails with your logo and brand colors, and keep the WhatsApp templates Meta approved in one library. You see each template’s approval status before you send.

    Template library

    Create your first template

  5. Answer every reply in seconds with the AI chatbot

    Every reply lands in Pluspoint’s inbox. The AI chatbot answers questions about the offer from your knowledge base. Your team takes over when a customer asks for a person.

    AI replies

    See the AI chatbot
    HK Hannah K.SMS

    Message sent via SMS · Color week

    Does the 25% work on highlights too?

    10:14

    Yes. It covers every color service at Lakeview, highlights included, until Sunday, Oct 25.

    ✦AI agent · 10:14

    Great, I’ll come Thursday after work

    10:16

    Reply by SMS

  6. See who came back from every campaign, by person and location

    Attach a coupon and each customer gets their own code. Staff redeem it at the counter. The campaign counts every redemption by customer and location.

    Coupon tracking

    See how coupons work
    Color weekSMSCompleted

    Sent4,812

    Redeemed412

    Redeemed by location

    • Midtown151
    • Riverside104
    • Lakeview96
    • Old Town61

    Latest

    • HKHannah K.Lakeview · Oct 22Redeemed
    • EDEthan D.Midtown · Oct 22Redeemed
    • SMSofia M.Old Town · Oct 21Redeemed

Start your first win‑back campaign in 15 minutes and get more regulars

  1. Step 1

    Pick a time that suits you

    Fifteen minutes, and nothing to prepare.

  2. Step 2

    Bring one offer you want to send

    We write it together with the AI writer and add each branch’s details.

  3. Step 3

    Watch it arrive on your own phone

    We send the campaign to you first, so you see what each customer gets.

Campaigns are one part of Pluspoint. Ask us about reviews, surveys, coupons and the inbox on the same call. Or book via the contact form.

In addition to campaigns, get reviews, listings, surveys and coupons in one plan

1
Attract Be found and chosen locally

Show up first when locals, and AI search, look for what you offer.

Listings → Reviews → Social Posting →
2
Convert Turn local interest into paying customers

Answer fast, capture every lead, and turn visits into bookings.

Inbox → AI Chatbot → Micro-sites →
3
Retain Keep customers coming back

Protect your reputation and drive repeat business on autopilot.

Surveys → Campaigns → Coupons →
Marketing MCP New Let Claude or ChatGPT handle your marketing for every location

SMS and WhatsApp marketing software for multiple locations, questions and answers

1. How does SMS and WhatsApp marketing software work for multiple locations?
You keep one customer list for every location and write each campaign once. Send it to all locations or only the ones you pick. Each message carries the customer’s own branch name, address and phone, and replies come back to one shared inbox. Pluspoint’s SMS and WhatsApp marketing software suits salons, restaurant groups, clinics, car rental branches and retail chains. The campaigns guide covers setup.
2. Can I send a campaign to one location, a few or all of them?
Yes. Pick the locations when you set up the campaign, and only their customers get it. Leave every location on for an offer across the chain. The recipient count updates as you choose, so you see the reach before you schedule. One-time campaigns walks through it.
3. How do I target the right customers beyond their location?
With segments. Survey answers put customers into Promoter, Neutral or Detractor segments on their own, and each form adds the segments you choose. You can also tag customers by hand or through the API. Automations react to what a customer did, such as a payment, a reservation or a redeemed coupon. See segments.
4. Can one tool send SMS, WhatsApp and email campaigns?
Yes. Each campaign goes out on the channel you pick. WhatsApp runs on Meta’s official WhatsApp Business Platform, so every campaign uses a template Meta approved, and Pluspoint shows each template’s status. Email campaigns use designs from your template library, with your logo and brand colors. Setup is in the WhatsApp Business guide.
5. Can I send WhatsApp promotions to customers in the US?
Not at the moment. Since April 2025, Meta hasn’t delivered marketing templates to US phone numbers. Your US customers still get your WhatsApp replies and messages about a specific visit. Send US promotions by SMS or email, and use WhatsApp for customers in the UK, Europe, Latin America and other markets. Templates live in the template library.
6. Is SMS marketing legal, and how do opt-outs work?
Yes, with each customer’s consent. Pluspoint records when and where every customer opted in. A STOP reply unsubscribes them from every campaign and automation however it’s typed, and every email carries its own unsubscribe link. Campaigns send between 8 a.m. and 8 p.m. in the customer’s time zone, the hours the strictest US state rules allow. See the campaigns guide.
7. Do I need to register my number before texting US customers?
Yes. US carriers block business texts from numbers nobody registered. Register your brand and campaign for 10DLC, or verify a toll-free number, in the SMS provider account you connect to Pluspoint. Allow a few days for approval before the first send. Setup is in the SMS guide.
8. Does it connect to my POS or booking system?
It connects to Square, CoverManager and VTEX. A Square payment, a CoverManager reservation or a VTEX order can start an automation, and a payment’s amount and location can steer it. Any other system can post events to Pluspoint’s public API, or your AI assistant can post them through Pluspoint’s MCP server. See the Square guide.
9. What can start an automated message?
A new contact, a survey sent or answered, a resolved conversation, a review, a redeemed coupon or a submitted form. So can a Square payment, a CoverManager reservation, a VTEX order or an event from your own system. The automation can wait, check a condition, then send a message, a coupon or a survey. Read more in automations.
10. Does each message show the customer’s own branch?
Yes. Put tokens such as [location], [address_line_1] or [primary_phone] in the message, and each customer gets their own branch’s details. They work in SMS, WhatsApp templates and email. For a field a location leaves empty, write a fallback after a pipe, like [city|your city]. Details are in one-time campaigns.
11. How do I know a campaign brought customers back?
Attach a coupon. Each customer gets their own code, staff redeem it at the counter, and the campaign shows every redemption by customer and location. Pluspoint reports no open rates, on purpose. Apple Mail hides email opens, and SMS reports none. See coupons.
12. Where do customer replies go?
Into Pluspoint’s shared inbox, next to every other chat. The AI chatbot can answer questions about the offer from your knowledge base, and your team steps in when a customer asks for a person. Each conversation the AI chatbot takes uses one AI credit, and the plan includes 50 a month.
13. How much does SMS marketing cost with Pluspoint?
$29 per location a month, from 3 locations ($87), with reviews, surveys, coupons, the inbox and the other modules included. Pluspoint sells no message credits and adds nothing per message. Your SMS provider bills each text at its own rate, and Meta bills WhatsApp messages to your WhatsApp Business account. Email goes out through your own mailbox. See pricing.
14. Can AI write the campaign message?
Yes. The AI writer writes a short promotion for your business in seconds, in your account’s language. You can change its tone, shorten it or translate it into 9 languages before you send. It works in the SMS editor and uses no AI credits. See one-time campaigns.
15. Who is this campaign software not for?
A franchise that needs a separate login and customer list for every franchisee, walled off from the others. A team that judges campaigns by clicks and revenue dashboards. A business with no customer list yet should start with surveys and the inbox, which collect contacts as customers use them.

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