Pluspoint — AI local marketing platform

Send a coupon that only works once, and know which customer came back

Digital coupons for multi-location brands: each customer gets their own link, staff confirm it with a PIN on the customer’s phone, and the redemption lands on that contact and that branch. From $29 a location.

Trusted by hundreds of local brands

Where your discounts often go wrong across multiple locations:

A discount is easy to give and hard to account for. The code leaks, the visit goes unrecorded, and the customer never returns.

  • SAVE20 · redeemed by After Pluspoint

    • Your list 38 38
    • A deals forum 212 0
    • A group chat 57 0

    One code for everyone, and it ends up on a forum

    The 20% code goes to your list on Monday and to a deals thread by Wednesday. By Friday the till has honoured it forty times for people who were never on the list.

  • Discount keyed in at the till After Pluspoint

    • Who used it Unknown Rachel M.
    • Which branch Unknown Oak Avenue
    • First visit or regular Unknown First in 90 days

    The visit gets bought, and nobody writes it down

    A discount is shown at the counter, the cashier keys it in, and that is the last anyone hears of it. New face or a regular who was coming anyway, nobody can tell you which.

  • After the 2-star survey After Pluspoint

    • Apology sent Day 1 Day 1
    • Reason to return None Coupon, day 3
    • Second visit None Day 9

    The apology never turns into a second visit

    A bad night gets a sincere reply and a promise to do better. Without a reason to come back and a date on it, the promise sits in the thread and the customer sits at home.

With Pluspoint, the coupon goes out wherever the conversation already is

  • Channels The link travels on any of these
    WhatsApp Business SMS Email Live chat
  • Sent from Issued one at a time
    Inbox Campaign Automation
  • Triggered by What the customer just did
    CoverManager VTEX Survey answered Conversation resolved API

How Pluspoint coupons put a name and a branch on every redemption

One link per customer, one redemption per link, confirmed by your staff. The visit is written down, and so is who made it.

  1. Hand out coupons that work exactly once

    Each send mints its own code and link. Staff confirm the redemption on the customer’s phone with a four-digit PIN, the page flips to redeemed with the time on it, and it stays that way. A screenshot buys nothing.

    One link per customer, staff PIN

    Create a coupon

    Comeback 20 · one link each

    • Rachel M. o/8f3k2q Redeemed 19:42
    • Jake P. o/2mx9tr Issued
    • Rachel M. again o/8f3k2q Refused
    Staff PIN• • • •

    Confirmed on the customer’s phone, never undone

  2. Know who came back, and to which branch

    A redemption lands on the contact’s timeline, adds the branch they visited to their record, and counts against the coupon. Export every issued coupon as a CSV when the accountant asks.

    Redemption on the contact and the location

    See who came back

    Redemption · 19:42

    • Contact Rachel M.
    • Location Oak Avenue
    • Timeline Redeemed Comeback 20
    Comeback 2086 redeemed of 1,208
    CSVone row per issued coupon
  3. Turn a bad visit into a second one, on a timer

    An automation waits two days after a low survey score, sends the coupon with your apology, and once it is redeemed asks for the review AI assistants go on to quote. The customer you nearly lost writes the next one.

    Win-back automations

    Build the win-back

    Automation · enabled

    1. Survey answered · 2 of 5
    2. Wait 2 days
    3. Send coupon with apology
    4. If redeemed, ask for a review
    Rachel M. · coupon redeemed day 9, review day 12
  4. Set what it is worth, then skip the app, the card and the till integration

    A percentage, an amount or a free item, with a minimum order, an end date and a redemption window counted from the day each coupon was issued. The link opens a page in your brand’s logo and colours, lists the locations that honour it, and shows the Redeem button.

    Offer rules and a brand-styled page

    See the page

    plsp.io/o/8f3k2q

    Offer 20% discount Min. order $25 · valid until 30 Nov
    Oak AvenueElm StreetPine Road
    Redeem

    Your logo and colours, no app, nothing on the till

Pluspoint makes digital coupons affordable for small and mid-sized businesses

What differs when you sit the options side by side.

Other solutions
Pluspoint
What it costs
Other solutions Price on request
Pluspoint $29/location, all features
How you start
Other solutions A booked demo
Pluspoint Sign up and send today
What the customer installs
Other solutions A loyalty app
Pluspoint Nothing, a link
What the till needs
Other solutions A POS integration
Pluspoint A four-digit PIN
What the plan includes
Other solutions Loyalty
Pluspoint Reviews, listings, inbox, surveys

Send your first coupon in 15 minutes

  1. Step 1

    Pick a time that suits you

    Fifteen minutes, and nothing to prepare.

  2. Step 2

    Your offer, not a sample one

    Bring the discount you would give an unhappy customer and we build it on the call, PIN included.

  3. Step 3

    Leave with it redeemable

    A test coupon on your own phone, redeemed once, and refused when you try it a second time.

Coupons are one part of Pluspoint. The demo also covers reviews, listings, the shared inbox and campaigns. Or book via the contact form.

Don’t take our word for it. Ask an AI assistant about our coupons

It reads the reviews, the comparisons and the help centers, then tells you where Pluspoint fits.

The prompt

“I am evaluating Pluspoint.io for digital coupons across 20 locations. How does redemption work without a POS integration, and what do users say goes wrong? Analyze different sources, user reviews”

One platform for reputation management and local marketing

1
Attract Be found and chosen locally

Show up first when locals, and AI search, look for what you offer.

2
Convert Turn local interest into paying customers

Answer fast, capture every lead, and turn visits into bookings.

3
Retain Keep customers coming back

Protect your reputation and drive repeat business on autopilot.

Frequently asked questions

1. What is a digital coupon in Pluspoint?
A reusable definition of an offer: a percentage off, an amount off in your currency, or a named free item, with an optional minimum order. Every time it goes to a customer, Pluspoint mints a code of its own and a link, so two people never hold the same coupon. It is digital coupon software for the kind of business that has a till and a phone and no appetite for a loyalty app. Creating and sharing coupons.
2. How does a customer redeem it?
They open the link on their phone. The page carries your logo and colours, the offer, and a Redeem button. A staff member taps it, picks the location if the coupon is valid at several, types the four-digit PIN you gave the team, and the page flips to Coupon redeemed with the time on it. There is no app to install and nothing to plug into the till.
3. Can the same coupon be used twice, or passed around?
Not usefully. Redemption is one-shot and cannot be undone, so a screenshot of a redeemed page is a picture of a spent coupon, and a forwarded link opens the same single coupon for whoever has it. The PIN stops a customer redeeming it on the sofa the night before. Set an offer end date, a redemption window counted from the day each coupon was issued, or both.
4. How do I send one?
From three places, one coupon per recipient each time. An agent picks it from the coupon menu inside an inbox conversation, with your default message already filled in. A one-time campaign issues one to everyone in the audience. An automation step issues one to each contact who reaches it. The link travels over SMS, WhatsApp, email or live chat. It cannot be posted to a social feed, and for a one-per-person coupon you would not want it to be.
5. Can I win back a customer after a bad visit?
That is the flow it was built for. An automation triggers on a survey response, waits a day or two, checks the score, and sends the coupon with your apology, or an agent sends one from the inbox thread where the complaint was resolved. The wait period on the coupon itself can hold the offer back until the next visit makes sense rather than the same evening.
6. Can I find every customer who has not visited in 60 days and send them one?
Not from a visit-recency filter, because Pluspoint does not know about visits it did not see. What it does see is its own events: a survey answered, a conversation resolved, a coupon redeemed, a reservation from CoverManager, an order from VTEX, or any event your till posts to the API. Build the win-back on those, or on a segment you apply. A loyalty platform wired into your POS will do recency for you, and charges accordingly.
7. Does this help AI assistants recommend us?
Through what happens after the redemption. A redeemed coupon can trigger the next automation step, and the useful one is a review request a few days later, once the customer has been back and been looked after. Those reviews are what ChatGPT and Gemini read when somebody asks for a place like yours. The coupon itself stays between you and the customer.
8. What do I see afterwards?
Issued and redeemed counts for every coupon, live, and a CSV export with one row per issued coupon: who got it, when, whether they redeemed it and at which location. A redemption also lands on the contact’s timeline and adds that location to their record, so the next campaign can start from people who actually came back. There is no revenue or margin figure, because Pluspoint never sees the bill.
9. Can a coupon be valid at some locations only?
A coupon belongs either to one location or to a brand. A brand coupon is honoured at every location in that brand, the customer picks where they are redeeming, and the location is recorded. For a handful of specific branches, create the coupon once per branch or give those branches a brand of their own.
10. What if I change the offer after coupons have gone out?
The title, the offer and its value, the minimum order and the PIN apply immediately, including to coupons customers are already holding. The dates do not: the end date, the redemption window and the wait period are stamped onto each coupon when it is issued. Pausing a coupon stops new ones and leaves the outstanding ones redeemable; deleting one invalidates every unredeemed coupon at once.
11. Does it need the customer’s details?
Only somewhere to send the link. From a campaign or an automation the coupon is tied to the contact, so the redemption files against a person. From the inbox it is tied to the conversation. A customer with a phone number and nothing else on file still gets a coupon that works.
12. What does it cost?
Coupons come with the Pluspoint plan at $29 per location a month, alongside reviews, listings, the shared inbox, surveys and campaigns. There is no fee per coupon issued or redeemed. The only line on your side is the discount itself, and a spent coupon that brought nobody back costs you nothing at all, which is not true of a printed one. See pricing.

Keep reading

Cellphone showing customer feedback requests, reflecting proactive engagement for improving services.

Decoding Consumer Behavior: How Consumers React to Review Requests

In today's world, if Shakespeare were to revisit his lines, he might transform his iconic "To be or not to be" into, "To review or not to review, that is the question." In our digital epoch, online reviews have become the cyber counterpart of traditional word-of-mouth recommendations.

Sergio Shanin March 6, 2023
Read article →
Marketing professional managing online reviews, ensuring brand reputation and customer satisfaction.

Rules for Handling Bad Reviews

Research indicates that 84% of people rely on online reviews at least as much as a personal recommendation from a friend. Having said that, it is incredibly important for you to make sure that every negative review is properly handled.

Sergio Shanin June 14, 2022
Read article →
A person taking a selfie to represent the importance of social proof for products

The Power of Social Proof: How Reviews Drive Consumer Behavior for Multilocation Businesses

Today, the opinions of others—captured through online reviews, testimonials, and ratings—carry significant weight. We’ll explore social proof, how it influences consumer decisions, and how Pluspoint’s platform can help you harness its power.

Sergio Shanin September 17, 2024
Read article →
Illustration featuring 17 channels for local business marketing, highlighting diverse avenues for reaching target audiences.

Dinosaur, hipster sculptures, and 17 more tactics for local business marketing

One roadside hotel installed a 6-meters high diplodocus (a dinosaur) to attract passing drivers. We admit that it's quite an unusual way to advertise, but not all types of local businesses need to apply such radical marketing to get customers.

Sergio Shanin December 5, 2021
Read article →
Small business owner standing at shop entrance smiling confidently, representing modern customer communication.

The End of One-Way Messaging: How WhatsApp Is Changing Brand Communication

For years, brands have relied on one-way tools like email and SMS but consumers have moved on. Messaging apps like WhatsApp are redefining customer communication, making conversations personal, instant, and effective. The future is two-way — and it’s already here.

Sergio Shanin October 14, 2025
Read article →
Multi-location business micro-optimizations showing interconnected locations with analytics and signals

18 Micro-Optimizations That Boost Local Revenue for Multi-Location Businesses (Plus 32 More in Our Free Checklist)

Discover 18 proven micro-optimizations that multi-location businesses use to boost local revenue, from AI answer engine optimization to review velocity tracking. Plus, get 32 more in our free checklist.

Dmytro Semonov March 16, 2026
Read article →
Book your Pluspoint demo