Pluspoint — AI local marketing platform
Coupon software for local businesses and franchises

Get your customers back with personal digital coupons

Create and distribute personalized coupons that bring customers back, recover unhappy customers, and reward brand loyalty across all your locations.

Trusted by hundreds of local brands

Common promotion problems often waste your budget

A promotion should win new customers and bring them back. With several locations, each team runs the same offer its own way. Often the till shows a sales total, and you can’t tell who came for the offer.

  • Promotions are difficult to execute and scale

    Running promotions across multiple locations involves manual coordination, inconsistent execution, and disconnected tools.

  • Promotions fail to deliver measurable results

    Businesses offer discounts but struggle to understand whether they actually drive sales.

  • Customers don’t come back to buy again

    Businesses spend money acquiring customers but struggle to turn first‑time visitors into regulars.

Win repeat sales with coupons on any channel

Run comeback campaigns by text, email and WhatsApp, or send a coupon from any chat.

Freda H. Digital Marketing Manager, retail G2 Review on G2
Honestly it does a lot for what we pay… promo campaigns and coupons go out by store… It is quick to use and everything lives in one place.

Boost revenue and customer retention with Pluspoint digital coupon software

Pluspoint is digital coupon software for businesses with many locations. Each customer gets their own coupon, staff redeem it with a PIN, and coupons come with the Pluspoint plan.

  1. Earn more from each customer with automatic follow-up offers

    After a customer redeems a coupon, Pluspoint waits the days you choose and sends the next coupon. They come back more often, and each visit starts the wait again.

  2. Protect your margin with a coupon only one customer can use

    Each customer you pick gets a coupon link of their own. Staff redeem it on the customer’s phone with a four‑digit PIN, and it works only once.

  3. Know who each offer brought back with a record of every redemption

    Each redemption appears on the customer’s timeline with the location and the time. Download an offer’s list to see everyone it brought in.

    Redemption records

    See who came back
  4. Bring the customers you choose in sooner with offers that expire

    Choose a segment, such as lunch guests who signed up at the counter. Each coupon expires a set number of days after you send it, so they come in soon.

  5. Let customers use their coupon at any location, so you never lose a visit

    Create a coupon once for the whole brand, or for one location. Customers pick the location they’re at, nearest first, and Pluspoint records the redemption there.

Pluspoint keeps digital coupons affordable for small and mid-sized chains

Coupon and loyalty tools price by location or by plan, or tell you the price only after a call. Pluspoint costs $29/location, with reviews, surveys and the inbox in the same plan.

Other solutions
Pluspoint
What it costs
Other solutions $49+/location, or a price only after a call
Pluspoint $29/location
At the till
Other solutions Their POS or a scanner app
Pluspoint The customer’s phone and a PIN
Texts and emails
Other solutions Credits or a monthly allowance
Pluspoint Your own provider, at its rates
What the plan includes
Other solutions Coupons or loyalty
Pluspoint Coupons, reviews, inbox, surveys

Get customers back starting this week

  1. Step 1

    Pick a 15-minute slot

    Nothing to prepare. Bring the offer you would give a customer you want back.

  2. Step 2

    Build your coupon on the call

    We set up your first offer with you, with its window, its locations and its PIN.

  3. Step 3

    Redeem it on your own phone

    You get the coupon by text and redeem it with the PIN. Open the link again, and it shows when you used it.

Coupons are one part of Pluspoint. The demo also covers reviews, the inbox, surveys and campaigns. Or book via the contact form.

In addition to digital coupons, get reviews, surveys and the inbox in one plan

1
Attract Be found and chosen locally

Show up first when locals, and AI search, look for what you offer.

2
Convert Turn local interest into paying customers

Answer fast, capture every lead, and turn visits into bookings.

3
Retain Keep customers coming back

Protect your reputation and drive repeat business on autopilot.

Marketing MCP New Let Claude or ChatGPT handle your marketing for every location

Digital coupon software for multi‑location businesses, questions and answers

1. What are text message coupons, and how do they work in Pluspoint?
Text message coupons are discounts sent by SMS that a customer shows at the counter. In Pluspoint, each text carries the customer’s own coupon link. Staff redeem it on the customer’s phone with a PIN, and Pluspoint records the time and the location. See Creating and sharing coupons.
2. Can I create an offer centrally and still run it per location?
Yes. A coupon belongs either to a brand or to one location. A brand coupon works at every open location of that brand, and the customer picks where they’re redeeming from a list with the nearest first. A location coupon works only there. An offer for a few chosen locations takes one coupon per location. See Creating and sharing coupons.
3. Do I need a POS integration to redeem coupons?
No. The customer opens the coupon on their phone, a staff member taps Redeem and enters the four-digit PIN you set for the offer, and the page shows Coupon redeemed with the time. Nothing connects to your till, so every location can run a different POS. Pluspoint doesn’t record the bill amount. See Creating and sharing coupons.
4. Can I set expiration dates, a minimum order and usage limits?
Yes, within these rules. Each coupon can have an offer end date, a redemption period counted in days from the day you send it, and a wait in hours before the customer can use it. A minimum order shows on the coupon for staff to check. Staff can redeem each coupon once. There are no limits per customer or per offer, and no rules by product or weekday. See Creating and sharing coupons.
5. How do personal coupons stop sharing and double redemption?
Every person you send an offer to gets their own code, so there is no single code to post online. Staff can redeem each coupon once, and a redeemed link shows Coupon redeemed with the time. Nobody can redeem a screenshot, because staff confirm on the live page. One PIN covers the whole offer, so keep it with your staff. See Creating and sharing coupons.
6. Can I see redemptions for each location?
Yes, in the export. The coupons list shows how many coupons each offer issued and how many customers redeemed. The export lists every coupon with the customer, the location where the customer redeemed it and the time, and each redemption appears on the customer’s timeline. There is no revenue figure, since Pluspoint doesn’t see the bill. See Creating and sharing coupons.
7. Can store managers see only their own locations’ offers?
Yes. Coupon access follows the locations and brands each person’s team covers, so a store manager runs offers for their own store and head office runs the brand-wide ones. Staff who redeem coupons at the counter need no Pluspoint login. See Coupons.
8. Can my POS or booking system trigger a coupon?
Yes, through automations. A Square payment, a CoverManager reservation, a VTEX order or a custom event from the public API can start an automation that sends a coupon. So can a submitted form, a survey answer or a redeemed coupon. Coupons have no API of their own. See Automations.
9. How is coupon software priced for many locations?
$29 per location a month, from three locations, with coupons, reviews, the inbox, surveys and campaigns in one plan. There is no fee per coupon issued or redeemed. Texts, emails and WhatsApp messages go out through your own provider at its rates. See pricing.
10. Is it legal to send coupons by text message in the US?
Yes, to customers who agreed to get marketing texts from you. Keep a record of how each one signed up, add opt-out wording such as Reply STOP, and send during daytime hours. Pluspoint sends from your own number and skips every contact marked as unsubscribed. See One-time campaigns.
11. Can I send coupons on WhatsApp?
Yes, from your WhatsApp Business account, with an approved template whose button opens each customer’s coupon. Meta doesn’t deliver marketing templates to US phone numbers, so in the US send coupons by text or email. See Template library.
12. How do I win back customers who haven’t visited in 60 days?
Start an automation on a visit Pluspoint can see, such as a redeemed coupon or a Square payment. It waits the days you choose and sends a coupon, and each new visit restarts the wait. Pluspoint can’t count visits it has no record of. See Automations.
13. Can I send a coupon after a bad visit?
Yes. A survey answer files each customer as a promoter, neutral or detractor, and an automation can send detractors an apology with a coupon. A manager can also send one from the inbox conversation where the complaint came in. See Automations.
14. Who is Pluspoint coupon software not for?
Look elsewhere if you need points or punch cards, coupons scanned at the till, codes for an online checkout, or revenue per offer from your POS. Pluspoint suits chains of three locations or more that want each offer to reach the customer they sent it to.

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