Pluspoint — AI local marketing platform

Creating and sharing coupons

Updated August 24, 2026

A coupon in Pluspoint is a reusable definition: what the offer is, who honours it, how long it stays valid and whether staff must confirm it with a PIN. Once it exists, you hand it out from an Inbox conversation, a one-time campaign or an automation. Each customer receives their own link. Use coupons to win back an unhappy customer, thank a promoter, or push traffic into a quiet week.

Before you start

  • Creating, editing, pausing and deleting a coupon needs full Coupons permission. It has to come from a team whose scope covers the location or brand that will own the coupon. Coupons — View is enough to open a coupon read-only and download its issued-coupon list.
  • Your plan must include coupons. See Billing and plans.
  • The coupon’s logo, colours and fonts come from the owning brand’s appearance settings — there is no styling control in the coupon form. See Brands.
  • You also need a way to reach the customer: a connected channel for the Inbox, or contacts for a one-time campaign or an automation.

Where to find it

Coupons in the left sidebar, or go to https://app.pluspoint.io/coupons.

Create a coupon

Select Create new coupon.

1. Title the coupon and choose who honours it

  1. Enter a Title (up to 512 characters).
  2. Choose Brand or Location.
    • Brand — every location in that brand accepts the coupon, and the customer picks where they are redeeming it.
    • Location — only that one location accepts the coupon.
  3. Turn Activate coupon on.

WarningActivate coupon starts off. A coupon saved with it off is paused: it will not appear in the Inbox coupon menu, in a campaign or in an automation, and nothing can be issued from it. You can switch it on later with the Enabled toggle in the table.

A coupon belongs to a brand or to a single location, never both.

2. Choose the offer type

Under Offer type, pick one:

OptionWhat you fill inWhat the customer sees
Percentage Off (default)A whole number, with a % suffixOFFER: 20% DISCOUNT
Amount OffA whole number in the selected currencyOFFER: €10 DISCOUNT
Free itemFree text describing the item, up to 512 charactersOFFER: FILTER COFFEE FREE

Then set the two fields that always appear in this section:

FieldRequiredNotes
CurrencyYesSets the symbol in front of an Amount Off value and in front of Minimum order
Minimum orderNoThe smallest order the coupon applies to. Shown on the customer’s page only when set

Nothing stops you from entering a percentage above 100, so check the value before saving.

3. Set when the coupon can be used

Offer schedule has three independent toggles, all off by default.

ToggleFieldWhat it does
Offer end dateA date picker, earliest date todayAn absolute cut-off. The coupon works until the end of the day you pick
Redemption periodRedemption period (days)A window counted from the day each coupon is issued — so every customer gets the same number of days, whenever they receive it
Wait periodWait period (hours)A delay after issue before the coupon can be redeemed. Until it elapses the customer sees Not available yet and a countdown

How the three combine on each issued coupon:

Toggles setWhen the customer can redeem
NoneImmediately, and the coupon never expires
Offer end date onlyImmediately, until the end of that date
Redemption period onlyImmediately, for that many days from the issue date
Offer end date and Redemption periodWhichever of the two comes first ends the coupon
Wait period plus any of the aboveFrom issue time plus the wait, until the earliest applicable end

4. Set the extras

Settings has three toggles, all off by default.

ToggleWhat it addsRules
Default messageA Message text boxRequired once the toggle is on, up to 512 characters. Pluspoint drops this text into the message box when an agent picks the coupon in the Inbox. It supports [name], [last_name] and [location], which are replaced with the contact’s first name, last name and the location or brand name
Add cover photoUploadJPG or PNG, between 10 KB and 500 KB, cropped to a 1:1 square; the saved image is 250 px wide
Activation PIN codeFour single-digit boxesExactly four digits, required once the toggle is on. Staff must enter it on the customer’s phone before the redemption is recorded

Note — The Activation PIN code is one PIN for the whole coupon: the same four digits work at every participating location and on every coupon issued from it. Share it with your staff, not with customers. The PIN is stored as a number, so choose four digits that do not start with 0.

5. Save

Select Create coupon.

Send a coupon to a customer

Coupons are issued one per recipient, from three places. All three list only coupons whose Enabled toggle is on. Each issue mints a unique code and a link of the form https://plsp.io/o/{code}. The link travels over whichever channel you are using — SMS, WhatsApp, email or live chat.

From an Inbox conversation

  1. Go to MessagingInbox and open the conversation, or start one from the New conversation modal.
  2. Select the ticket icon in the message toolbar to open the Coupons menu.
  3. Pick a coupon. Pluspoint drops its Default message into the message box, with [name], [last_name] and [location] already substituted.
  4. Edit the text if you want, then send.

The menu only offers coupons that match the conversation. A location coupon must belong to the conversation’s location. A brand coupon must belong to that location’s brand — or, in a brand conversation with no location, to the channel’s brand.

From a one-time campaign

  1. Go to CampaignsOne-time and create a campaign.
  2. Set the content type to Coupon and pick the coupon from the select.
  3. Write the message, keeping the coupon link token in the body, and pick your audience.

Pluspoint issues one coupon per recipient when the campaign sends. See One-time campaigns.

From an automation

Go to CampaignsAutomated, open or create an automation, add a Message step and attach a coupon to it. Every contact who reaches that step gets their own coupon. See Automations.

What the customer sees

The link opens a mobile page styled with the owning brand’s logo, colours and fonts. It shows the offer, the participating locations and a Redeem button.

How redemption works

  1. The customer, or a staff member on the customer’s phone, taps Redeem.
  2. For a brand coupon, Where are you redeeming? appears with the participating locations. Pick one and select Continue. Location coupons skip this step.
  3. If the coupon has a PIN, type the four digits in Enter PIN and select Confirm & Redeem.
  4. Confirm the final prompt.
  5. The page flips to Coupon redeemed with the date and time.

Warning — Redemption is one-shot and irreversible. There is no way to un-redeem a coupon from the app or the API; issue a new one instead.

A successful redemption also adds to the coupon’s Redeemed count and records which location honoured a brand coupon. When the coupon went to a known contact, it also adds that location to the contact and writes a Redeemed {title} entry to their Activity timeline. See Managing contacts.

Warning — The public coupon page depends on a live subscription. If the account’s subscription lapses, customers holding a link see a “subscription expired” page instead of the offer. They cannot view or redeem their coupons.

Edit a coupon

Select the pencil Edit icon on the row, change what you need and select Save changes.

Some changes reach coupons already in customers’ hands. Others are stamped onto each individual coupon at issue and never change afterwards.

What you changeEffect on coupons already issued
Title, offer type and value, Free item, Minimum order, Currency, cover photo, Activation PIN codeApplies immediately, including to coupons customers are already holding
Offer end date, Redemption period, Wait periodApplies only to coupons issued from now on; outstanding coupons keep the dates they were issued with
Enabled turned offNo new coupons are issued; outstanding coupons stay redeemable until their own expiry
Deleting the couponEvery issued, unredeemed coupon is invalidated immediately

Changing the PIN invalidates the old PIN for coupons already out there — brief your staff before you change it.

Pause and resume a coupon

Switch the Enabled toggle off on the row to pause it, and on again to resume. Pausing stops new coupons being issued. It also removes the coupon from the Inbox menu and from campaign and automation pickers. It does not cancel coupons customers already hold — those stay redeemable until they expire.

Delete a coupon

Select the bin Delete icon on the row and confirm.

Warning — Deleting a coupon immediately invalidates every coupon issued from it that has not yet been redeemed. Customers holding a link will see Coupon redeemed when they open it. If you only want to stop handing the coupon out, switch Enabled off instead.

Pluspoint refuses the deletion while the coupon is still referenced by a campaign that has not finished, or by an automation step. Finish or remove those campaigns, detach the coupon from any automation step, then delete it.

Track issues and redemptions

The Issued and Redeemed columns are lifetime totals for each coupon. For the detail behind them, use the per-coupon export.

Select the Download icon on the coupon’s row. When the export is ready, download it from the Export ready toast — an email with the download link also arrives for whoever ran the export.

Only one coupons export runs at a time per user, so wait for the first to finish before starting another.

The CSV has one row per issued coupon, newest issue first:

ColumnNotes
Coupon IDThe identifier of this individual issued coupon. It is not the code that appears in the customer’s link
First Name, Last Name, Phone Number, EmailThe contact the coupon was issued to. Blank when it was issued without a contact
Coupon NameThe coupon title
Location NameThe location on the coupon — the owning location for a location coupon, or the location the customer chose when they redeemed a brand coupon. Blank for a brand coupon that has not been redeemed
Issued AtWhen the coupon was minted
Redeemed AtBlank until it is redeemed
Valid From, Valid UntilThe window stamped on this coupon at issue. Valid Until is blank when the coupon never expires

Troubleshooting

SymptomCauseFix
No Coupons item in the sidebarNone of your teams grant coupons accessAsk an account owner to add the Coupons permission to one of your teams
The page shows an upgrade screen instead of the tableThe plan is Freemium, or its product does not include couponsMove to a plan that includes coupons. See Billing and plans
Create new coupon is missingYou hold Coupons — View onlyAsk for Coupons — Create, Edit, Delete on a team covering that location or brand
The Enabled toggle is greyed outYou have no write rights over that coupon’s location or brand, or a change is still savingCheck your team’s scope, or wait a moment and retry
Saving fails with “Campaigns are not included in your current plan”The plan does not include coupons, so no coupon can be written or issued. The message names campaigns, but it applies to coupons tooMove to a plan that includes coupons
The coupon is not in the Inbox coupon menuIt is disabled, or its location or brand does not match the conversationSwitch Enabled on, or use a coupon that belongs to the conversation’s location or its brand
An automation will not save: “A step uses an invalid coupon template.”A message step points at a coupon that is disabled or deletedRe-enable the coupon or attach a different one to the step
Deleting is refused with “Cannot proceed: {amount} active campaign(s) in progress”Campaigns that have not finished, or automation steps, still reference the couponLet those campaigns finish or remove them, and detach the coupon from the automation
The customer sees Coupon redeemed but never used itThe coupon was deleted in Pluspoint, which invalidates outstanding couponsIssue a replacement from a coupon that is still enabled
The customer sees Not available yetThe Wait period has not elapsed for their couponWait for the countdown, or lower the wait period for coupons issued from now on
The customer sees Coupon expiredThe Offer end date passed, or their Redemption period ran outIssue a new coupon, or extend the schedule for future issues
Coupon not foundThe link was truncated or mistypedResend the coupon from the conversation, or issue a new one
Nothing is ever issued from a couponIt was saved with Activate coupon off, so it is pausedSwitch the Enabled toggle on in the table
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