One-time campaigns

A one-time campaign is a single scheduled send: a promotion, an announcement, or a coupon drop that goes out once at a time you choose. Each campaign targets one outbound channel and, optionally, one or more contact segments. Leave the segment empty and the campaign reaches every contact in the account.

Before you start

• Your plan must include campaigns. Without it, the Campaigns area shows an upgrade screen instead of the campaign list.
• Create campaign, editing and deleting need the campaigns:full permission tier (or account ownership). campaigns:restricted gives you read-only access to the list and to campaign details.
• You need at least one connected outbound channel — SMS, Email, WhatsApp Business or WhatsApp (Beta). See Channels.
• Contacts must carry the address the channel needs: a phone number for SMS and both WhatsApp channels, an email address for Email. See Managing contacts.
• Email campaigns require an email design from the Template library. WhatsApp Business campaigns require an approved WhatsApp template from the same library.
• Coupon campaigns require a coupon whose status is Active. See Creating and sharing coupons.

Where to find it

Campaigns → One-time, or go to https://app.pluspoint.io/campaigns/one-time.

Create a one-time campaign

1. Select Create campaign.
2. Enter a Title. This identifies the campaign in the list; contacts never see it.
3. Choose a Channel. Only outgoing, connected channels are listed. With the settings:full permission tier, the list ends with a Create new channel row.
4. Set the Scheduled time. The earliest value you can pick is now.
5. Choose the Segment (optional). Pick several segments and the campaign includes any contact who matches any of them.
6. Pick the content type: Message or Coupon. Coupon only appears if you have access to the Coupons module. Switching between the two clears any template or coupon you already chose.
7. Fill in the content. What you see here depends on the channel — see Content by channel below.
8. On WhatsApp (Beta) only, switch on Add image if you want a picture above the message, then upload it.
9. Select Schedule campaign.

Note Segments cannot be created from inside the campaign form. Create them on a contact record or in Segments first.

Content by channel

Email

The Email design picker’s Create new card opens the email builder inline. The picker filters what it shows:

• Starter example templates are excluded.
• Archived templates are excluded, unless one is already selected on this campaign.
• The template’s link capability must match the content type. A Message campaign can only use a template without a dynamic-link button. A Coupon campaign can only use one with a coupon link button.

WhatsApp Business

The Template dropdown offers a template only when all of this is true:

• it sits on the WhatsApp channel;
• its status is Approved;
• it is not archived;
• its variables are fully mapped;
• it is connected;
• it belongs to the same WhatsApp Business account as the channel you selected.

Templates whose link capability does not match the content type cannot be selected.

Changing the Channel clears the selected WhatsApp template, so pick the channel first.

Who is actually included in the send

The Selected contacts count and the send itself use the same rules. A contact is included when they:

• belong to the account and are not unsubscribed;
• match at least one selected segment — or are any contact at all, when no segment is selected;
• have the address the channel needs: a phone number for SMS and WhatsApp (Beta), a non-empty email address for Email.

Note On WhatsApp Business the preview count ignores whether the contact has a phone number. It can therefore be higher than the number of contacts you can actually reach. Check phone coverage in Contacts before you judge the audience size.

You cannot save a campaign whose count is zero.

On WhatsApp (Beta), a count above 49 raises an advisory to keep the campaign under 50 contacts and minimise the risk of being blocked by WhatsApp. It does not block the send.

How contacts opt out

Unsubscribing is a single account-wide flag on the contact record. Once it is set, that contact is left out of audience counts, skipped by every campaign send, and never enrolled in an automation. An automation enrollment already in flight exits at its next send step.

Contacts can set it themselves in two ways:

Note The flag is all or nothing. There is no per-channel opt-out — a contact who unsubscribes from email stops receiving SMS campaigns too — and no separate suppression list.

Send a coupon

1. Select Coupon as the content type.
2. Choose the coupon in the Coupon field. Only coupon templates whose status is Active are listed.
3. Provide the channel’s content as usual.

How the coupon reaches the customer depends on the channel:

You never paste the link yourself. On Email and WhatsApp Business, the template must already contain a coupon-link button, or the campaign will not save.

Personalisation variables

Insert these through the Dynamic variables toolbar button. They render as chips in the editor and are stored as [token].

Fallbacks are supported: [name|there] renders there when the contact has no first name. Type the fallback manually, since the menu inserts the bare token. Never use [, ] or | inside the fallback text.

Pluspoint resolves the location that fills the location tokens for you. It tries, in order: the coupon’s own location, that coupon’s brand default location, the location on the campaign item, the contact’s lowest-numbered location, then the account’s lowest-numbered location.

Follow a campaign in the list

The progress counter reads (sent + skipped) / total.

Every successful send also writes a Message sent via {{channel}} entry on that contact’s Activity timeline.

Note There is no per-recipient result table, no open or click tracking, and one-time campaigns do not appear in any analytics dashboard.

Edit, stop or delete a campaign

To stop a campaign that has not finished, delete it. A completed campaign is never removed — its row stays in the list.

Recover a failed campaign

Open the failed campaign and select Save changes. Saving clears the failure, returns the campaign to Scheduled, and regenerates only the recipients that never received anything. Contacts already sent to, or already skipped, are preserved and are never messaged twice.

How sends are paced

• On SMS and Email, recipients are spaced 30 seconds apart starting at the scheduled time.
• On WhatsApp (Beta), spacing is randomised between 30 and 60 seconds, and every 200 messages the schedule rolls over to the next day.
• A campaign starts within a couple of minutes of its scheduled time rather than exactly on it.
• If a contact has unsubscribed, or their address turns out to be unreachable, that recipient is skipped and progress still advances.
• If the WhatsApp (Beta) daily limit is reached, the remaining items move forward by one day and are retried then.
• Any other send error marks the whole campaign Failed and stops it. That includes the channel dropping out of a ready state, the WhatsApp template becoming unusable, or the coupon no longer being Active.

Troubleshooting

Related articles

• Automations
• Template library
• Segments
• Channels
• Creating and sharing coupons
• Campaign for specific contacts