Resolving profile conflicts
Updated August 24, 2026
A profile shows the Conflict chip when a field in Pluspoint differs from the same field on the connected Google or Facebook listing. It might be a changed phone number, different opening hours, or an address that was edited on one side only. The conflict resolver lists every differing field side by side, so you can decide field by field which value is correct.
Before you start
- You need full Locations access (
locations:full) on the location whose profile you are resolving. See Users and permissions.- The Google profile must be verified. If the row menu offers Verify instead of Resolve conflicts, verify it first — see Verify a Google profile below.
- Only Google and Facebook rows can be resolved. Directory rows are fixed by publishing the location, not by choosing values. See Local Directories.
Where to find it
Locations → Profiles (https://app.pluspoint.io/locations/profiles) → the ⋮ menu on a row → Resolve conflicts.
Resolve a conflict
- Go to Locations → Profiles.
- Select Filters, set Status to Conflict and select Apply filters. You can also open the page pre-filtered with https://app.pluspoint.io/locations/profiles?view=[2].
- Open the ⋮ menu at the right end of the row and select Resolve conflicts.
- In the Resolve conflicts window, work down the list and pick one option for every field.
- Select Save.
Save stays disabled until every listed field has a choice, so nothing can be resolved half-way. Only fields that actually differ are listed.
The three choices per field
| Option | Effect |
|---|---|
| Use Pluspoint value | Queues a push so the platform is updated with your Pluspoint value |
| Use Google value (or Use Facebook value) | Writes the platform’s value straight into the Pluspoint location, immediately |
| Ignore | Leaves both sides as they are and stops this field counting as a conflict |
Some fields offer fewer options:
- Status (open or closed) offers only the platform value or Ignore — an open/closed state cannot be pushed from Pluspoint.
- Fields the platform refuses to accept from Pluspoint lose the Use Pluspoint value option, and a hint explains why.
- On a Google profile, the Facebook and Instagram link rows hide the Use Google value option when the location already has a connected Facebook profile.
Choosing Ignore adds the field to the profile’s ignored list. The row then reports Synced, with the Details column noting how many fields are ignored.
What happens after you save
- Fields where you chose the platform value are written into the Pluspoint location right away.
- Fields where you chose the Pluspoint value are queued as a push, and the row moves to In progress. Pushes go out within about a minute; failures are retried automatically for up to 24 hours.
- After each attempt Pluspoint re-reads the profile from the platform to confirm the change actually landed.
- When everything has landed the row becomes Synced. If the deadline passes, or the platform permanently refuses the remaining values, the row goes back to Conflict with an explanation attached to the affected fields.
If nothing needs to be pushed — because you chose the platform value or Ignore everywhere — the row settles as Synced without an In progress stage.
When Google refuses a value
Google validates what Pluspoint sends and can reject it. The reason is shown above the choices the next time you open the resolver.
| Hint | What it means | What to do |
|---|---|---|
| ”Google doesn’t allow updating this field from Pluspoint. Update it in Google directly or use the Google value.” | Google never accepts this field from a partner. Map coordinates behave this way | Change it in Google Business Profile, or pick the Google value |
| ”Google doesn’t allow links in the business description. Remove the link to sync it.” | The description you are pushing contains a URL | Edit the description on the location, remove the link, then resolve again |
| ”Google rejected this value (…). Fix it in Pluspoint and resolve again.” | Google refused the value for another reason, listed in brackets | Correct the value on the location and resolve the conflict again |
If Google has already permanently refused a field, choosing Use Pluspoint value for it fails straight away. The error explains that the field cannot be updated from Pluspoint.
Some Google rejections can only be cleared in Google Business Profile itself — for example when Google requires the map pin to be placed manually. In those cases, open the listing on Google and make the change there. Then either resolve the field with the Google value, or run Start sync so Pluspoint picks up the corrected data.
Verify a Google profile
An unverified Google profile cannot be managed from Pluspoint, so its row shows Not verified and its menu offers Verify rather than Resolve conflicts.
- Open the ⋮ menu on the row and select Verify.
- In Verify Google Business Profile, under Select verification method, pick one of the methods Google offers for that listing and select Continue.
- For Phone call, SMS and Email, type the code Google sends into Verification code and select Verify.
Google decides which methods are offered for a given listing, so you may see only some of them. Postcard (mail), Instant verification and Automatic verification have no code step in Pluspoint — Google handles the check on its side. Verify on Google Business is always offered; it opens Google Business Profile in a new tab so you can finish verification there.
Once the profile is verified, its row moves out of Not verified and Resolve conflicts becomes available.
Troubleshooting
| Symptom | Cause | Fix |
|---|---|---|
| The row returns to Conflict after being In progress | The platform refused the value, or the 24-hour push window expired | Read the hint on the field, fix the value on the location, and resolve again |
| The Use Pluspoint value option is missing on a field | The platform does not accept that field from Pluspoint | Change it on the platform, or pick the platform value |
| The description keeps failing | Google does not allow links in a business description | Remove the link from the location’s description, then resolve the conflict again |
| The menu shows Verify, not Resolve conflicts | The Google profile is unverified | Complete verification first |
| A directory row offers no Resolve conflicts | Directory listings are corrected by publishing, not by choosing values | See Local Directories |
| A row shows Disconnected | The account integration behind it was disconnected or revoked | Reconnect it in Settings → Integrations with settings:full |