Social analytics

Updated August 24, 2026

Social analytics shows how the posts you published through Pluspoint performed on Facebook and Instagram — how many people they reached, and how much engagement they earned.

Before you start

You need the Posts permission. Read-only access is enough — nothing on this page changes anything.

Analytics covers Facebook and Instagram only. Google, TikTok, X, LinkedIn and both Story types produce no analytics.

At least one of your locations must have a Facebook profile connected. See Facebook and Instagram and Profiles.

Numbers come from Meta and refresh once a day, so a post you published this morning has nothing to show until tomorrow.

Where to find it

Social → Analytics, or go to https://app.pluspoint.io/social/analytics.

Filter the report

Select Filters in the page header, set the filters you want, then select Apply filters.

Filter	Options	Default
Locations	Only locations that have a Facebook profile connected	All available
Platforms	Facebook and Instagram	Both
Timeframe	Any date range	The last year, ending today
Group by	Day, Week, Month, Year	Month

Note Apply filters stays disabled if you empty Locations or Platforms. Each must keep at least one selection.

Select Print in the header to open your browser’s print dialog with a layout built for paper or PDF.

Read the metrics

Each metric shows the total for the period you selected, plus a percentage change against the period of the same length immediately before it. A one-month view therefore compares against the month before.

Tile	What it counts
Reach	The unique views Meta reports for the post.
Likes	On Facebook, every reaction type, not only the Like reaction. On Instagram, the like count.
Comments	Comments on the post, as reported by Meta.
Shares	Shares of the post, as reported by Meta.

Compare individual posts

The Posts table lists your posts with their Reach, Likes, Comments and Shares. The top-level row is the post’s total across everything it published to. Expand it to see one row per location and platform.

Export the numbers

Open the menu on the Posts table and choose Export as CSV or Export as Excel. The export uses the filters you have applied. The file has one row per post and platform, with the columns Title, Social Channel, Reach, Likes, Comments and Shares. The grouped totals from the parent rows are not included. Column headers in the file are always in English.

How and when the numbers refresh

Posts published in the last 45 days refresh once a day, around 04:00 UTC. Older posts refresh only about once a month.

Figures are lifetime totals placed on the post’s publishing date. Pluspoint stores the running total for each post and buckets it by the day the post went out. A post published in January that keeps collecting likes in March makes January’s bar grow. So a bar tells you what that period’s posts have earned in total, not how much engagement happened during that period.

Troubleshooting

Symptom	Cause	Fix
The charts and table are empty and no filter is applied	No location has a Facebook profile connected, so there is nothing to report on	Connect a Facebook profile to at least one location under Locations → Profiles.
A post you published today has no figures	The first refresh has not run yet	Check again after 04:00 UTC the following day.
One post’s figures never change while others update	Meta is refusing the request for it — usually because it was deleted on the platform, or because the connection lost the permission needed to read insights	Check whether the post still exists on Facebook or Instagram, then reconnect the integration under Settings → Integrations.
A post shows Removed on platform on the Posts screen and has stopped collecting figures	The post no longer exists on Facebook or Instagram, so Meta has nothing left to report on it	Nothing to fix in Pluspoint.
An old month’s bar grew since you last looked	Figures are lifetime totals bucketed by publishing date	Expected. Older posts keep earning engagement.