Pluspoint — AI local marketing platform

Website widgets

Updated September 2, 2026

Website widgets put your best reviews on your own pages. Pluspoint gives you two. The Pop-up slides in from the bottom-left corner and cycles through reviews. The Grid is a carousel you place inside a section of a page. Both pull live from your account, so new qualifying reviews appear without you touching the code again.

Before you start

  • You need Reviews access — restricted or full — on one of your teams, or you must be the account owner. There is no plan or integration requirement.
  • At least one of your locations needs reviews a widget can show: 5-star reviews with text, or reviews you marked as featured.
  • You need to be able to edit your website’s HTML, or to hand the snippet to whoever can.

Where to find it

Reviews → Website widgets, or go to https://app.pluspoint.io/reviews/widgets.

Configure and embed a widget

  1. Select Preview on Pop-up or Grid.
  2. Choose the scope: Brands or Locations, then pick the entries to draw reviews from.
  3. Select the Review sites to include. At least one is required.
  4. Set Total reviews to show, Reviews sorting, and — for the grid — Background.
  5. Under Which reviews to show, keep 5-star reviews with comments or switch to Featured reviews.
  6. Select Get code.
  7. Select Copy code, then paste the snippet into your site as described below.

Settings reference

SettingOptionsDefault
ScopeBrands or Locations, then a multi-selectBrands, with all brands selected. Accounts with no brand access get all locations
Review sitesEvery review site present on the selected scope. RequiredAll of them
Total reviews to show1, 2, 3, 8, 16 or 2424
Reviews sortingRandomly or Most recentRandomly
Background — grid onlyA HEX colour#F1F1F1
Which reviews to show5-star reviews with comments or Featured reviews5-star reviews with comments

Which reviews to show

5-star reviews with comments leaves out star-only ratings and anything below five stars. Featured reviews shows only the reviews you marked as featured in All reviews, whatever their rating and whether or not they have text; it stays disabled until at least one review in the selected scope is featured.

In both modes Total reviews to show is a maximum: with 16 selected and 8 featured reviews in scope, the widget shows 8 and never tops up with other reviews.

Where to paste each snippet

WidgetWhat the snippet containsWhere it goes
Pop-upA single <script> blockAnywhere in the page, typically just before the closing </body> tag. No container element is needed
GridA <div id="pl-grid-widget-container"></div> placeholder plus a <script> blockPaste both parts, with the div exactly where the grid should appear on the page. Without the div the grid renders nothing

Both snippets carry your account’s widget key plus the scope, review sites and display options you chose. To change what a live widget shows, generate a new snippet and replace the old one.

What the widgets actually display

  • Only reviews that match Which reviews to show. Reviews marked as deleted never appear.
  • At most 24 reviews, even though Total reviews to show is the number you asked for.
  • Most recent shows the newest updated reviews. Randomly shuffles them, so each page load looks different.
  • The widget uses your account language, and switches to the visitor’s browser language when it can detect one.
  • Both widgets render inside a shadow DOM, so your site’s CSS does not affect them and their CSS does not leak into your page.

How each widget behaves on your site

Pop-up

  • A visitor who dismisses it stops the cycle and does not see the widget again in that browser for several hours.
  • Renders nothing at all when there are no qualifying reviews.

Grid

  • The number of cards per view adapts to the width of the container it sits in, not the browser window.

Troubleshooting

SymptomCauseFix
Nothing renders on the pageThe selected scope has no reviews that match Which reviews to show, or the grid’s container div is missingCheck the live preview in the configuration screen, and confirm the <div id="pl-grid-widget-container"></div> is present for the grid
The widget shows fewer reviews than you selectedOnly qualifying reviews count, and the widget returns at most 24Widen the scope to more locations or review sites, or feature more reviews
You switched to Featured reviews but the live widget still shows 5-star reviewsThe setting travels in the embed code, so the snippet already on your site keeps its old behaviourSelect Get code again and replace the snippet on your site
The grid renders in one narrow column on a wide screenCards per view follow the container’s widthWiden the container the div sits in
The pop-up stopped appearing for you but works for colleaguesYou dismissed it, which suppresses it in that browser for several hoursWait, or clear the site’s local storage
New reviews are not showing upThe widget shows what Pluspoint has collected, on each source’s own refresh scheduleSee All reviews
Book your Pluspoint demo