Pluspoint — AI local marketing platform

Online reputation

Strategies and tools for protecting and growing your brand's online reputation across every location.

Google review QR code on a table tent in a cafe, with a customer about to scan it

How to Create a QR Code for Google Reviews: The Operator's Guide and Tricks in 2026

Three ways to create a Google review QR code, including the one Google quietly ships and our free generator. Plus the parts most guides skip: placement, what the sign should say, how staff bring it up, and the rules that keep reviews from being deleted.

Sergio Shanin July 23, 2026
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A 4.5-star glass restaurant glowing teal next to an aged 4.0-star restaurant being filtered out by an AI chat bubble

The 4.5-Star Economy: How AI Search Just Reset the Floor for Multi-Location Restaurant Brands

One in three Americans now refuses restaurants under 4.5 stars. AI assistants apply lower thresholds and weight review volume harder. The CMO playbook for multi-location restaurant chains.

Dmytro Semonov May 13, 2026
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Multi-location business micro-optimizations showing interconnected locations with analytics and signals

18 Micro-Optimizations That Boost Local Revenue for Multi-Location Businesses (Plus 32 More in Our Free Checklist)

Discover 18 proven micro-optimizations that multi-location businesses use to boost local revenue, from AI answer engine optimization to review velocity tracking. Plus, get 32 more in our free checklist.

Dmytro Semonov March 16, 2026
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Paprica Burger and Pluspoint partnership collage showing restaurant interiors, branding, and logos for case study.

Pluspoint Case: Paprica Burger Increases Google Reviews by 500% and Adds 1.2k Monthly Visits

Paprica Burger boosted its customer satisfaction, strengthened its online presence, and scaled review management across nine locations using Pluspoint. Learn how optimized listings, automated surveys, and smart campaigns drove 1.2k+ extra visits, 500% more reviews, and major time savings.

Sergio Shanin November 26, 2025
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Person sitting next to a phone showing online reviews in order to convey the idea of online reputation management.

Building and Protecting Your Online Reputation

A strong online reputation isn’t just about damage control—it’s a proactive, strategic asset that can set your business apart. Tools like Pluspoint empower businesses to take control of their reputation, build trust, and ultimately drive long-term success.

Sergio Shanin June 2, 2025
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Google symbol surrounded by wires.

Fun Google Tricks and How They Can Benefit Your Business

Google isn’t just a search engine—it’s a powerful tool that can help multilocation businesses boost their online visibility, improve local SEO, and drive foot traffic to their locations.

Sergio Shanin February 27, 2025
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Roadmap representation to convey the idea of a journey.

Mastering the Customer Journey: How to Attract, Convert, and Retain Customers with Pluspoint

Customer Journey Mapping provides a detailed, visual representation of every interaction a customer has with a brand. Pluspoint offers features designed to support each stage of this journey, helping businesses build and nurture relationships across their lifecycle

Sergio Shanin November 11, 2024
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Woman typing on her phone standing beside the representation of an inbox.

The Ultimate Guide to Customer Service for Multilocation Businesses

In this guide, we’ll look at how multilocation businesses can enhance customer service across each site by using tools like Pluspoint’s Inbox, Reviews, Analytics, and Surveys features.

Sergio Shanin October 30, 2024
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Image representing a waiter serving a satisfied customer.

Building Long Lasting Relationships with Restaurant Customers: Proven Strategies for Success

Building long-term customer relationships is crucial for multi-location restaurants. Consistent quality and personalized service can be challenging. Let Pluspoint help your business thrive!

Sergio Shanin October 22, 2024
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A person taking a selfie to represent the importance of social proof for products

The Power of Social Proof: How Reviews Drive Consumer Behavior for Multilocation Businesses

Today, the opinions of others—captured through online reviews, testimonials, and ratings—carry significant weight. We’ll explore social proof, how it influences consumer decisions, and how Pluspoint’s platform can help you harness its power.

Sergio Shanin September 17, 2024
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6 tips for increasing customer loyalty and retention in car dealerships and car maintenance service businesses.

6 Essential Tips to Increase Customer Loyalty in Automotive Businesses

For managers and directors overseeing multi-location automotive businesses, customer retention is a crucial metric. Retaining customers across all locations not only ensures consistent revenue but also fosters brand loyalty. Here are six strategic tips to help you enhance retention rates!

Sergio Shanin August 13, 2024
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Image that represents the increase of sales through Location Marketing.

Boost Your Retail Chain's Sales with This Location Marketing Guide

In this guide, we'll explore the most effective online marketing strategies for retail chains, focusing on Google Business, Instagram, and Facebook. Plus, we'll show you how Pluspoint's Social Posting and Campaigns features can simplify and supercharge your marketing efforts.

Sergio Shanin August 13, 2024
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Three emojis representing the different levels of customer satisfaction.

Winning Back Detractor Customers: Enhancing Customer Experience and Boosting Online Reputation

Maintaining high customer satisfaction in multi-location businesses is challenging. Detractor customers can significantly impact your business, but they can be converted into loyal advocates. Pluspoint offers a guide on winning them back by improving customer experience and online reputation!

Sergio Shanin July 15, 2024
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Google search for 'best restaurant near me', seeking local dining recommendations.

Restaurant SEO Guide: 7 Steps To Rank Higher On Google

In today's interconnected world, making your restaurant visible online is not just a luxury as 88% of users search and head out to eat on the same day they decide the restaurant.

Sergio Shanin March 6, 2024
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Google Bard, Google's latest AI assistant, showcased on a cellphone, revolutionizing virtual assistance.

Survive or Sink: Navigating Your Business Through Google's AI SEO Storm

As we navigate our world, brimming with questions and doubts, Google's application of Artificial Intelligence (AI) is tirelessly rewriting the rules of Search Engine Optimisation (SEO). Google's AI, in its relentless pursuit of refinement, employs machine learning to decipher the context and intent

Sergio Shanin December 20, 2023
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Person leaving an online review on a cellphone, emphasizing the importance of customer feedback and engagement.

Neglecting Online Reputation in Your Marketing Arsenal? Then You Need to Check Out These Tips!

Amplifying the digital symphony of customers, reviews have become the pulse of modern marketing. Dive in to discover how they nourish the very roots of businesses, shaping success in our evolving online landscape.Modern companies, from the garage startups to the towering giants, businesses of today

Sergio Shanin October 3, 2023
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Illustration of local search on Google, highlighting the convenience of finding nearby businesses and services.

Google My Business Takeover: The 5 Unbeatable Moves for Search Dominance!

Ever wonder why some businesses seem to skyrocket online while others float in the abyss of Google’s third, fourth, or, dare we say it, fifth page? It might be due to a secret weapon called Google My Business Optimisation.In this blog post, we’re going to dive into the nitty-gritty details of Google

Sergio Shanin December 1, 2022
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Illustration featuring 17 channels for local business marketing, highlighting diverse avenues for reaching target audiences.

Dinosaur, hipster sculptures, and 17 more tactics for local business marketing

One roadside hotel installed a 6-meters high diplodocus (a dinosaur) to attract passing drivers. We admit that it's quite an unusual way to advertise, but not all types of local businesses need to apply such radical marketing to get customers.

Sergio Shanin December 5, 2021
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