Pluspoint — AI local marketing platform

Online reviews

How to get more 5-star reviews, respond faster, and turn customer feedback into growth.

A 4.5-star glass restaurant glowing teal next to an aged 4.0-star restaurant being filtered out by an AI chat bubble

The 4.5-Star Economy: How AI Search Just Reset the Floor for Multi-Location Restaurant Brands

One in three Americans now refuses restaurants under 4.5 stars. AI assistants apply lower thresholds and weight review volume harder. The CMO playbook for multi-location restaurant chains.

Dmytro Semonov May 13, 2026
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Woman typing on her phone standing beside the representation of an inbox.

The Ultimate Guide to Customer Service for Multilocation Businesses

In this guide, we’ll look at how multilocation businesses can enhance customer service across each site by using tools like Pluspoint’s Inbox, Reviews, Analytics, and Surveys features.

Sergio Shanin October 30, 2024
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Image representing a waiter serving a satisfied customer.

Building Long Lasting Relationships with Restaurant Customers: Proven Strategies for Success

Building long-term customer relationships is crucial for multi-location restaurants. Consistent quality and personalized service can be challenging. Let Pluspoint help your business thrive!

Sergio Shanin October 22, 2024
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A person taking a selfie to represent the importance of social proof for products

The Power of Social Proof: How Reviews Drive Consumer Behavior for Multilocation Businesses

Today, the opinions of others—captured through online reviews, testimonials, and ratings—carry significant weight. We’ll explore social proof, how it influences consumer decisions, and how Pluspoint’s platform can help you harness its power.

Sergio Shanin September 17, 2024
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Three emojis representing the different levels of customer satisfaction.

Winning Back Detractor Customers: Enhancing Customer Experience and Boosting Online Reputation

Maintaining high customer satisfaction in multi-location businesses is challenging. Detractor customers can significantly impact your business, but they can be converted into loyal advocates. Pluspoint offers a guide on winning them back by improving customer experience and online reputation!

Sergio Shanin July 15, 2024
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Close-up QR code on restaurant table for Google review collection

How to Create a QR Code with a Review Link for Google

In the digital age, fresh and positive online reviews are more than just casual remarks; they're powerful tools that shape the reputation and visibility of businesses, particularly in the local sphere. For businesses with high foot traffic, such as restaurants and retail stores, where the opportu..

Sergio Shanin March 20, 2024
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Laptop displaying customer feedback, highlighting the importance of client satisfaction and engagement.

Is Your Business Giving a Hoot? Why Online Reviews Matter!

Stuck between two dessert shops offering the same creamy cheesecake? One has a glowing 4.8 online rating while the other sits at 3.5. Which one would you choose? Dive deep into the intricate web of online reputation and discover how it's silently shaping the success trajectory of local businesses.

Sergio Shanin June 13, 2023
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Illustration depicting diverse generation groups, showcasing inclusivity and cultural diversity.

From Boomers to Gen Z's: Unraveling the Generational Web of Online Review Habits

"They say with age comes wisdom, but does the same hold true for online reviews?" In today's rapidly evolving digital age, businesses that truly succeed understand their buyer personas inside out. These personas aren't just vague constructs; they're amalgamations of preferences, habits, and most int

Sergio Shanin April 4, 2023
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Google logo, representing the iconic search engine and its diverse range of services.

Brazil: 2nd Largest on Google - Is Your Business Taking Advantage?

Ever wondered why so many businesses in Brazil focus on Google? The answer lies in the numbers. Brazil ranks second in the world for Google search traffic, and an incredible 96% of Brazilians search online before calling or visiting a business.

Sergio Shanin January 3, 2023
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Illustration depicting numerous reviews surrounding a cellphone, suggesting the unethical practice of purchasing reviews.

Looking To Buy Reviews? 4 Reasons Why You Shouldn't

Perhaps you are wondering if you can buy reviews on Google, Facebook, and Yelp if you don't have many. You can certainly do so, but it will more likely harm than help your business in the long run.Throughout this article, we'll explain why it's a bad idea to buy online reviews and what it means

Sergio Shanin June 18, 2022
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Marketing professional managing online reviews, ensuring brand reputation and customer satisfaction.

Rules for Handling Bad Reviews

Research indicates that 84% of people rely on online reviews at least as much as a personal recommendation from a friend. Having said that, it is incredibly important for you to make sure that every negative review is properly handled.

Sergio Shanin June 14, 2022
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Illustration implying the removal of unwanted customer reviews, emphasizing reputation management.

How to Delete a Google Review

Online reviews shape the perception of your business among customers and are a key influence on their buying decisions. This tutorial offers advice on how local businesses can avoid fake reviews by making sure the reviews they receive are as accurate as possible.

Sergio Shanin May 4, 2022
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Illustration showcasing the impact of reviews on company revenue, highlighting various pathways to financial success.

How do reviews influence the Customer Decision Journey? A guide for local business marketing

Reviews are a vital part of the modern buying decision making process. Bill Gates once said, "If your company is not on the internet, it doesn't exist". The modern interpretation of this phrase is such: if your local business doesn't have reviews, it doesn't exist. If you think otherwise, consider t

Sergio Shanin April 15, 2022
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Illustration featuring 17 channels for local business marketing, highlighting diverse avenues for reaching target audiences.

Dinosaur, hipster sculptures, and 17 more tactics for local business marketing

One roadside hotel installed a 6-meters high diplodocus (a dinosaur) to attract passing drivers. We admit that it's quite an unusual way to advertise, but not all types of local businesses need to apply such radical marketing to get customers.

Sergio Shanin December 5, 2021
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