Marketing
Playbooks and strategy for multi-location and franchise brands growing their local presence.
Attracting Local Customers: What “Near Me” Really Asks For in 2026
Near-me search is bigger than it has ever been, and it stopped looking like a keyword. People now ask a nine-word question with conditions attached, and something answers before they ever see your listing. What those questions want, and the 16-step playbook that gets a local business named.
How Google Maps' Ask Maps Is Changing Local SEO: A 12-Step Guide (2026)
Your next customer just asked Google Maps a question, and the AI answered with a short list of recommended businesses. Either yours is on it or it's invisible. Twelve steps, built from real-world tests, to get picked.
Webinar How to 10x Your Multi-Location Marketing with AI and Agents
A free 1-hour webinar on the three-tool AI stack (Claude, Pluspoint, and Lovable) that lets a lean team run creative, listings, reviews, and campaigns across dozens of locations. Watch the full recording, with every prompt, skill, and MCP config.
18 Micro-Optimizations That Boost Local Revenue for Multi-Location Businesses (Plus 32 More in Our Free Checklist)
Discover 18 proven micro-optimizations that multi-location businesses use to boost local revenue, from AI answer engine optimization to review velocity tracking. Plus, get 32 more in our free checklist.
How to Manage Google Business Profiles at Scale Without Losing Your Mind
Managing online presence across many locations gets messy fast. Google Business Profile is powerful but often mishandled. Done right, it drives traffic and rankings. Done wrong, you can lose listing access. This guide explains GBP basics, multi-location pitfalls, common mistakes, and best practices
A 4-Step Framework to Fix Your Multi-Location Google Business Profiles
A practical 4-step framework to clean up your multi-location Google Business Profiles: establish a master account, consolidate ownership, organize into groups, and lock down access.
The End of One-Way Messaging: How WhatsApp Is Changing Brand Communication
For years, brands have relied on one-way tools like email and SMS but consumers have moved on. Messaging apps like WhatsApp are redefining customer communication, making conversations personal, instant, and effective. The future is two-way — and it’s already here.
Pluspoint Case: How Lyca Mobile Transformed the Online Presence of Its Retail Locations
Lyca Mobile, a leading telecom provider known for affordable international calling, faced a challenge that many multi-location businesses encounter: fragmented online visibility. While the brand had a solid market presence, many of its physical locations were either missing from Google...
From Inquiry to Conversion: How Chatbots Are Improving the Customer Journey
In this article, we’ll explore how chatbots are revolutionizing the customer journey and how businesses can leverage them to drive engagement, build trust, and ultimately convert inquiries into loyal customers.
Managing Messaging Platforms for Better Customer Communication
This constant connectivity presents a challenge, particularly for businesses with multiple locations. By consolidating all your messaging into one place, you can save time, boost customer satisfaction, and improve your overall communication strategy.
Maximizing ROI: Understanding ROAS Calculation in Marketing
Understanding the return on investment (ROI) in marketing is crucial for ensuring your campaigns are effective, sustainable, and profitable. For businesses operating across multiple locations, this becomes even more important.
Mastering Facebook Business Page Management: A Comprehensive Guide
This guide dives deep into the most critical aspects of managing your Facebook Business Page, providing detailed, practical, and educational steps to help you get the most out of your page.
Franchise Marketing Strategies: Navigating the Franchisee vs. Franchisor Relationship
The relationship between franchisees and franchisors is a cornerstone of a successful franchise business. However, it’s also a delicate balance. This blog explores the unique dynamics of franchisee and franchisor relationships in marketing and provides actionable strategies for achieving harmony.
Connecting and Managing Your Instagram Business Profile
We’ll walk you through everything you need to know, including how to unlink Facebook from Instagram, solve common link issues, and manage your Messenger account. Plus, we’ll discuss how Pluspoint's Social Posting feature can help streamline your social media management.
Optimizing Your Facebook Presence: URLs, Reels, and More
This guide provides actionable insights into key features like managing URLs, creating Reels, changing your name, and much more.
How to Make the Best Out of Google Posts: A Guide to This Overlooked Marketing Channel
Google Posts might not be the first platform that comes to mind when thinking of social media strategies, but it's a hidden gem that can significantly boost your business's online presence.
The Power of Social Proof: How Reviews Drive Consumer Behavior for Multilocation Businesses
Today, the opinions of others—captured through online reviews, testimonials, and ratings—carry significant weight. We’ll explore social proof, how it influences consumer decisions, and how Pluspoint’s platform can help you harness its power.
Skyrocket Your Business with Local SEO Optimization on Google, Instagram, and Facebook
Local SEO is essential for multilocation businesses looking to stand out in their local markets. A solid local SEO strategy can boost your online visibility, attract more customers, and drive up sales. Learn to build yours with Pluspoint.
6 Essential Tips to Increase Customer Loyalty in Automotive Businesses
For managers and directors overseeing multi-location automotive businesses, customer retention is a crucial metric. Retaining customers across all locations not only ensures consistent revenue but also fosters brand loyalty. Here are six strategic tips to help you enhance retention rates!
Boost Your Retail Chain's Sales with This Location Marketing Guide
In this guide, we'll explore the most effective online marketing strategies for retail chains, focusing on Google Business, Instagram, and Facebook. Plus, we'll show you how Pluspoint's Social Posting and Campaigns features can simplify and supercharge your marketing efforts.
Winning Back Detractor Customers: Enhancing Customer Experience and Boosting Online Reputation
Maintaining high customer satisfaction in multi-location businesses is challenging. Detractor customers can significantly impact your business, but they can be converted into loyal advocates. Pluspoint offers a guide on winning them back by improving customer experience and online reputation!
Hotel Industry Shake-Up: Google Hotel Business Profile vs. Online Travel Agencies
For years, Online Travel Agencies (OTAs) like Booking.com, Expedia and TripAdvisor have had a firm grip on the digital marketplace, but Google Hotel Business Profile is slowly but surely breaking the mold and leveling the playing field.
Dinosaur, hipster sculptures, and 17 more tactics for local business marketing
One roadside hotel installed a 6-meters high diplodocus (a dinosaur) to attract passing drivers. We admit that it's quite an unusual way to advertise, but not all types of local businesses need to apply such radical marketing to get customers.