Pluspoint Case: Mazzini Store's Tailored Excellence, Achieving +1477% in Online Reviews

September 28, 2023

Mazzini Store is an authentic reflection of the Italian tailoring tradition that has spanned generations within the brand's founding family. With a modern vision of clothing, Mazzini Store is redesigning the fashion landscape in Brazil, creating a perfect fusion between formal and casual attire, dressing both men and women.

This expansion underscores Mazzini Store's dedication to upholding tradition within the context of modern trends. With a resolute mission to create lasting impressions and a vision of becoming Brazil's premier quality formal wear brand.

Mazzini Store, despite its grace, encountered some momentous challenges that required changes:


  • Limited quantity of reviews across Mazzini Store's digital platforms.
  • Majority of online reviews lacked responses.
  • Absence of a clear understanding of how customers perceived the brand


  • Enhance Google Ranking and SEO for heightened visibility.
  • Implement automated responses for Google Online Reviews across their multi-locations to create a favorable customer experience.
  • Gain insights into customer perception to foster a greater brand loyalty.


  • Strategically positioned QR codes in local stores near the checkout area and a kind request from the staff for the customers to leave their feedback.
  • Automated replies were introduced for all customer feedback, independent of it being positive or negative.
  • Robust analysis of survey data, keywords, and sentiment overview that will provide actionable insights.


  • Achieved an outstanding +1477% rise on online reviews.
  • Elevated the average rating by a +0.63 points.
  • Ignited a +93% jump in review replies, crafting a great customer experience.

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