Listings & Directories

Unacast

Unacast is a location-data company that structures movement and place signals into datasets for analytics, planning, and real-world insight.

Get started free Book a demo Visit Unacast →

What is Unacast?

Unacast aggregates and structures location and mobility signals into datasets that businesses use to understand human movement and the places people visit. Its data supports use cases from retail planning to urban analysis, describing where places are and how they connect to patterns of activity. Where your locations appear in such data, the accuracy of their identity shapes how they are interpreted.

How Pluspoint works with Unacast

Pluspoint is not a data supplier to Unacast; it operates one step upstream, on the quality of your own records. By keeping each location's name, address, and category consistent from a single source, Pluspoint helps ensure that when place-data companies structure signals about your brand, they anchor them to the correct, well-defined location.

What you can do with Pluspoint and Unacast

Anchor every location to one well-defined record so movement data attaches to the right place
Keep addresses and categories consistent so place datasets classify your branches accurately
Correct a relocation or closure once at the source before it distorts downstream signals
Minimise the ambiguous records that lead location analytics to misplace or mis-tag a branch

What Pluspoint does

What Pluspoint manages for you on Unacast.

✓ Business name

Keep your name consistent so customers and search engines recognize you.

✓ Address

Publish the exact location so people — and maps — can find you.

✓ Phone

Surface the right number so customers reach you on the first try.

✓ Website

Drive visitors straight to your site with an accurate link.

✓ Hours

Show open, closed, and holiday hours so no one arrives to a locked door.

✓ Categories

Associate the right categories so you appear in the searches that matter.

✓ Photos & logo

Add imagery and your logo so your brand looks the same everywhere.

✓ Description

Tell your story with a localized business description.

✓ Data propagation

Push clean business data downstream to the apps that depend on it.

✓ Duplicate suppression

Detect and suppress duplicate or stale listings.

Frequently asked questions

1. Does Pluspoint provide data to Unacast?

No — there is no direct data relationship. Pluspoint keeps your core location details accurate through listings management so place-data companies like Unacast anchor their signals to the right locations.

2. Why does source-data accuracy matter for location analytics?

Movement and place datasets are only as clear as the location records they attach to. Consistent, unambiguous records in Pluspoint help those analytics represent your brand's footprint faithfully.

3. What is the simplest way to keep all my records consistent?

Run every location from one profile with listings management, and explore the full connector list on integrations.