Listings & Directories

SafeGraph

SafeGraph is a places-data provider that structures information about physical points of interest for analytics, foot-traffic modelling, and machine learning.

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What is SafeGraph?

SafeGraph specialises in structured data about physical places — points of interest with attributes such as category, geometry, and brand affiliation. Analysts, researchers, and data teams license its datasets to understand where places are and how they cluster. Because SafeGraph aims to model the real world of storefronts, the accuracy of how your locations appear in that model shapes the conclusions others draw about your footprint.

How Pluspoint works with SafeGraph

Pluspoint doesn't feed SafeGraph directly, and it doesn't need to. Its role is to keep each location's identity — name, brand, address, and category — coherent at the source, so that place-data providers building a model of the physical world can attach the right attributes to the right branch instead of guessing or merging records incorrectly.

What you can do with Pluspoint and SafeGraph

Keep a consistent brand and category on every location so places datasets group your branches correctly
Give each site an unambiguous name and address that resists being merged with a neighbour
Update a relocated or rebranded location once so place models can reflect the change cleanly
Lower the odds of your footprint being misrepresented in analytics built on places data

What Pluspoint does

What Pluspoint manages for you on SafeGraph.

✓ Business name

Keep your name consistent so customers and search engines recognize you.

✓ Address

Publish the exact location so people — and maps — can find you.

✓ Phone

Surface the right number so customers reach you on the first try.

✓ Website

Drive visitors straight to your site with an accurate link.

✓ Hours

Show open, closed, and holiday hours so no one arrives to a locked door.

✓ Categories

Associate the right categories so you appear in the searches that matter.

✓ Photos & logo

Add imagery and your logo so your brand looks the same everywhere.

✓ Description

Tell your story with a localized business description.

✓ Data propagation

Push clean business data downstream to the apps that depend on it.

✓ Duplicate suppression

Detect and suppress duplicate or stale listings.

Frequently asked questions

1. Does Pluspoint share my data with SafeGraph?

No — there is no direct SafeGraph integration. Pluspoint simply keeps your core location data accurate through listings management so that places-data providers can model your branches correctly.

2. Why would a multi-location business care how it appears in places data?

Places datasets feed foot-traffic studies, competitive analysis, and site-selection tools. If your branches are mislabelled or merged, those analyses misjudge your presence — clean records reduce that risk.

3. Where do I start keeping my location data consistent?

Centralise each branch's details in one profile with listings management, and explore the wider connectors on integrations.