Listings & Directories

Data Axle

Data Axle maintains a vast reference database of businesses that feeds directories, sales tools, and verification services across the market.

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What is Data Axle?

Data Axle compiles and maintains large-scale business and consumer reference data, drawn from many sources and resold to marketers, directory publishers, and data-verification platforms. Its business file is a common backbone for services that need to confirm a company exists, where it operates, and what it does. When those services check or list your business, they may be reading a Data Axle record.

How Pluspoint works with Data Axle

Pluspoint holds no direct feed into Data Axle. What it does is give you one authoritative version of each location's name, address, phone, and category, so that when compilers refresh their business files, the signals they encounter about your brand are consistent rather than contradictory — which lowers the chance of a stale or wrong record propagating.

What you can do with Pluspoint and Data Axle

Keep a single authoritative name, address, and phone for every location that reference data can match against
Reduce the conflicting signals that lead compilers to publish an outdated or duplicate business record
Correct a wrong category or old phone number once, at the source, before it spreads
Present a coherent brand footprint that verification services can confirm without friction

What Pluspoint does

What Pluspoint manages for you on Data Axle.

✓ Business name

Keep your name consistent so customers and search engines recognize you.

✓ Address

Publish the exact location so people — and maps — can find you.

✓ Phone

Surface the right number so customers reach you on the first try.

✓ Website

Drive visitors straight to your site with an accurate link.

✓ Hours

Show open, closed, and holiday hours so no one arrives to a locked door.

✓ Categories

Associate the right categories so you appear in the searches that matter.

✓ Photos & logo

Add imagery and your logo so your brand looks the same everywhere.

✓ Description

Tell your story with a localized business description.

✓ Data propagation

Push clean business data downstream to the apps that depend on it.

✓ Duplicate suppression

Detect and suppress duplicate or stale listings.

Frequently asked questions

1. Does Pluspoint push data into Data Axle?

No — there's no direct integration. Pluspoint keeps your business details accurate through listings management, which helps reference-data compilers like Data Axle hold a correct record of your locations.

2. Why does this matter for a brand with many locations?

Reference databases feed directories and verification tools, so a single wrong record can undermine trust across many places at once. Consistent source data in Pluspoint makes those downstream records more likely to be right.

3. How do I keep all my locations consistent at once?

Manage them from one place with listings management and see plan options on pricing.